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In North Ridgeville, hundreds of employees inside Riddell are working to make sure athletes are protected while on the football field. The football helmet manufacturer shut down earlier this year for nearly six weeks due to the coronavirus.
As sports facilities start to reopen after the COVID-19 lockdown — evidenced by NASCAR racing resuming on May 16, 2020 and the announcement that the NBA season will continue on July 31 — it looks like professional sports and likely collegiate games will soon resume to some extent, albeit with social-distancing rules in place and spectatorship not quite what it once was. This prospect is welcome news for holding company BRG Sports, parent company of Riddell, which designs, develops, and markets innovative sports equipment, smart helmet technology, team apparel, and accessories.
New head coach Brandon Lyles is encouraged by the attitudes and work ethic exhibited by the Douglas football players who attended workouts during June, which was Lyles’ first month in charge of his alma mater’s program. “From when we first started it just seems like our numbers have grown,” Lyles said. “Then we kind of had a setback. Some of them had been exposed, or been around somebody [who tested positive for COVID-19], so they’ve been pulled away for 14 days. Trying to get those guys back will be huge.
When Chris Messano lined up as a Northern Michigan University Wildcats wide receiver in the early 2000s, he remembers the then-high tech way the school trained its player. The Division II football program had a coach who was responsible for cutting up VHS tape into offense- and defense-specific film and making copies to share.
It’s not often a team undergoes a complete rebrand, but the Los Angeles Rams ventured down that path this offseason with new logos, new uniforms, a new helmet and touched-up colors. It was a process more than two years in the making, culminating in two major reveals this spring.
It's not exactly what Oklahoma State puts out on it's own, but let's play like. Coiski.com is a website that uses video and galleries to give viewers a behind the scenes look at sports, sports equipment, and sports facilities while advocating products. COISKI is also a full-service interactive agency that believes true “content is king.” As such, we are excited to help you tell your story to your communities through a variety of services.
While fans are wondering whether the upcoming football season will be played, coaches and equipment companies are making sure a very important piece of the puzzle is ready and up-to-date.
While no one is actually playing football right now, analytics and data collecting are contributing to safety in the sport like at no other time. Riddell, which topped the recent NFL/NFLPA helmet ratings with three of its models, has dived so deep into the data that it’s discovering previously unexplored information.
Sports analytics and wearables company Catapult has partnered with football helmet manufacturer Riddell to integrate head impact data into XOS, a video-based coaching analytics platform owned by Catapult. The data will derive from sensors in Riddell’s smart helmets that measure blows to the head.
Peyton Manning noted that, like in supply chains, technology is another change that has disrupted football. “There are smart helmets from Riddell that monitor players through practice field and in games,” he said. “It’s making it better and it’s making it safer.”
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